Innovating for Social Impact
ESSENTIALS FOR EVERYONE
Cost of 1,000 calories of healthy food: £8.80
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Cost of 1,000 calories of less healthy food: £4.30
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Life expectancy gap between the richest and poorest members of the UK society: 20 years
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Source: The Broken Plate 2025 report by The Food Foundation
Imagine the profound impact if every family in the UK, regardless of where they live or their circumstances, had access to affordable, nourishing food. That’s our vision.
The Essentials for Everyone (E4E) platform is our groundbreaking initiative designed to empower households facing food insecurity.
We provide multi-retail, digital coupons and user-controlled messaging to capture needs, to deliver affordable and healthy goods directly via local stores for families in need.
Working with local authorities, community organisations, retailers and local producers, we generate mutual value for the benefit of those families and to generate community wealth.
By focusing on usability, inclusion, and actionable insights, the platform is set to redefine how food support is delivered and experienced.
Change Box User Experience (1 min)
We’re only just getting started, with trials across the Greater Manchester Area. Please get in touch if you want to find out more or, better still… join in.
The E4E Platform Ensures
Dignity
Paying with a barcode on your phone removes the stigma associated with food aid services. It allows hyper-targeting of sustainable support, whilst reducing reliance on food banks.
Affordability
Reducing the cost of household essentials and healthy food, enables and encourages healthy eating. We do this with partnerships across the local food value chain.
Access
Increasing the availability of nutritious food in local stores in deprived areas by focusing demand and enabling local access through data-driven insights and forecasting.